PROJECT BRIEF:
Create a collaborative project within a group of 6 centered around a hypothetical parent brand inspired by the Indian Sparrow. Design the parent brand's logo using physical attributes of the sparrow, such as abstracted detailed pencil sketches or photographs. Each member of the group will introduce their own sub-brand under this parent brand. Develop visual and brand identities for each sub-brand, ensuring cohesion with the parent brand's aesthetic.
About Parent Brand
Chiraiya is an Indian lifestyle brand aimed at a diverse audience, focused on preserving our cultures, heritage, and the environment to evoke a sense of home and tranquility. Inspired by India's historical title of the "Golden Sparrow," the brand is committed to reviving and sustaining these traditions for future generations. Despite the sparrow's diminishing presence, Chiraiya promises to encompass a wide range of products, symbolizing its significance beyond its size.
Group Members: Lavanya(me), Madhura K., Vihang M., Kriti M., Kaashwi S., Milie K.
Abstraction & Logo Ideation
Logo Ideation
Final Logo
Visual Identity
About sub-brand:
RIZA by Chiraiya offers lightweight, soft, and sustainable activewear, prioritizing comfort. It intertwines India's diverse heritage into its designs, fostering cultural resonance. The collection blends contemporary aesthetics with Indian inspiration, ensuring both comfort and cultural relevance. RIZA's garments are tailored for the Indian audience, with a focus on comfort and functionality.
Logo Ideation
Final Logo & Construction
Riza's Visual Identity
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